![]() ![]() “The thing was sitting here unfinished for many years, we came in and said, ‘Look, it’s going to get finished, we’re going to finish it with care.’” “This area was getting very overbuilt, and this community was very protective of their nice little four-story buildings,” he says. ![]() Gerber is acutely aware of the tensions the neighborhood has felt over the past several years as big development has swept in. The economy then crashed, and the building sat unfinished until Hotel Indigo took hold. The building was approved before 2008, and since then the neighborhood has downsized the zoning and restricted the building of such tall structures. That view is certainly worth capitalizing on given how hard a good one is to find any longer on the Lower East Side. ![]() We kept the bottles low so if you’re sitting at the bar, the design is the view,” says Gerber. The design concept for the spot was, intentionally, highly minimal. Purple knows its strength is the view, and it plays to that. With vast views of downtown Manhattan, and two opposing roof deck terraces - one stretching 5,000 square feet with a bar and swimming pool, and the other, a 750-square-foot space - Mr. The 15th floor of Hotel Indigo is certainly no basement. Purple’s perch is in Indigo on the Lower East Side - a hotel brand under Intercontinental’s umbrella.Doja Cat Embraces the Naked Dress Trend at MTV VMAs 2023 Red Carpet in Monse Dress With Spiderweb-like Details Gerber says he was introduced to the Intercontinental project while it was under construction about 18 months ago. “We’ve been busy looking around for the right space and partners,” he adds. For “various reasons,” Gerber says, the ownership group did not move forward with that project. The group just wrapped up a renovation of Whiskey Blue at the W Atlanta.Ī worldwide partnership with the W brand nearly led Gerber and his team to plant a business where W’s rooftop bar stands downtown. Next month Gerber is opening a branch of its Kingside lobby bar at the Viceroy Central Park at La Guardia Airport’s new terminal. “We are looking at a few other things,” he tells Eater, declining to name potential sites at this time. The yet-to-be-named bar could kick off Gerber’s expansion plans across D.C. The indoor-outdoor layout will also include a lounge, bench seating, and high-top tables. Those industrial touches will be juxtaposed against soft accents like leather furniture and an antique mirror planted behind the U-shaped bar. ![]() Many elements of the shell space, including cement columns, will be left untouched. The bar is projected to open daily at 4 p.m. project is a bar - “not a restaurant with a celebrity-driven chef” - but will still offer light fare like individual pizzas, burgers, soft pretzels, and hummus and veggies. Purple’s cocktails will likely make an appearance in Southwest, like its bottled sparkling Negroni and shareable Manhattans and Moscow Mules. Owner Scott Gerber tells Eater that the bar at 801 Wharf Street SW will have its own entrance on the ground floor with an elevator that shoots directly to the roof. Purple and Grand Central’s reinvigorated Campbell Bar, plans to open a rooftop respite atop the same property that houses chef Kwame Onwuachi’s critically acclaimed Afro-Caribbean restaurant, Kith and Kin. The Gerber Group, which runs trendy New York City hotel bar Mr. The Wharf is expected to introduce a scenic watering hole on the 12th floor of the Intercontinental Hotel by next spring. ![]()
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